A "reply" is defined as a single video recorded by a participant to a single question. The price for your project is therefore the number of questions you ask times the number of people you want to answer your questions.

For example, if you have 10 questions you want to ask of 25 consumers, that would total to 250 video replies. The price under each service model would be as follows:

• Do It Yourself - $2,500 (or $1,250 on a subscription plan)
• Do It With You - $5,000 (or $2,500 on a subscription plan)
• Do It For You - $7,500 (or $3,750 on a subscription plan)

We price this way because it ensures you only pay for the value of what you actually receive, but if you have any questions just get in touch and we'll give you a quote for your project...

The minimum number of replies per project is 100 (which equals a $1,000 project minimum).

Subscribers are allowed to run smaller projects if they want (50 reply minimum per project) due to the economies of scale that occur with an ongoing, subscription-based relationship.

There is technically no maximum number of replies per project, although there is a point where "question fatigue" starts to set in among respondents and the quality of the video replies diminishes significantly. In our experience this starts to happen after around 25 questions (depending on the nature of the questions being asked).

Subscriptions enable you to save 50% on a per-reply basis by committing to a specific number of replies each year under your desired service model.

Pricing for annual subscriptions are customized based on your organization's anticipated usage, with minimums set at $2,500/month ($30k annually).

”Do It Yourself” projects are paid securely via credit card within the QualNow application. Invoicing is available if needed for DIY studies exceeding $2,500. "Do It With Me" and "Do It For Me" projects are paid via invoice, with credit card payment available (if requested).

Regardless of the chosen service model, all payment terms are “due on receipt” and must be paid before your study can launch. Here is why:

1. We quickly turn projects around to our customers, completing them in a matter of hours/days rather than weeks/months like traditional qual projects.
2. We need to promptly pay our panel members that respond to your questions (to keep them highly satisfied and engaged), meaning our costs are front-loaded.

However, custom billing and payment terms are available for subscription customers due to the longer-term nature of these relationships. Click "Subscription" in the pricing grid above, and then the "Get a Quote" button to book time with a rep to discuss subscription options.