Why I created QualNow

I've been a qualitative market researcher for 15 years. During that time I've moderated hundreds of in-person and online focus groups, and conducted thousands of interviews. I guess you could say I know a thing or two about qualitative research... Over these 15...

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What are video surveys and why should you use them?

Video surveys are a hot topic in the market research industry right now, but what are they exactly? Put simply, video surveys are: Structured online questionnaires designed to provide qualitative feedback in the form of recorded video replies to each question. Video...

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