Pricing

Use Our Respondents       Use Your Own Respondents

SHORT

Up to 5 question
video survey

$29

PER COMPLETE

Includes
Video replies to 5 questions
Video exports to MP4 format
Instant computer transcripts
Transcript exports to Excel
Use of built-in analysis tools
Expert questionnaire review
Questionnaire programming
Incentive management

MEDIUM

Up to 15 question
video survey

$49

PER COMPLETE

Includes
Video replies to 15 questions
Video exports to MP4 format
Instant computer transcripts
Transcript exports to Excel
Use of built-in analysis tools
Expert questionnaire review
Questionnaire programming
Incentive management

LONG

Up to 30 question
video survey

$79

PER COMPLETE

Includes
Video replies to 30 questions
Video exports to MP4 format
Instant computer transcripts
Transcript exports to Excel
Use of built-in analysis tools
Expert questionnaire review
Questionnaire programming
Incentive management

Frequently asked questions

How do I estimate the cost for my video survey?

Simply take the number of respondents you would like to complete your survey and multiply it by your chosen survey length (e.g., short, medium or long).

For example, if you wanted 10 respondents to complete your video survey and you chose the “Medium” survey length (up to 15 questions), your total cost would be $999 if you recruit from our panel, or $199 if you recruit your own respondents to take the survey.

What does "per complete" mean?

“Per complete” means per person that completes your survey. You will never be charged for people that start your survey but do not complete it. You are only charged for people that complete all questions in your survey.

What does "incentive management" mean?

You can optionally choose to offer an incentive for your respondents to complete your video survey (note that offering an incentive is highly recommended). QualNow will then distribute incentives to those respondents that complete your survey.

All incentives are paid out in the form of Amazon gift cards because these are readily accepted by participants and do not result in any unnecessary fees passed along to the survey respondents.

Note that the full amount for your desired incentive is due in advance before launching your survey. Incentive deposits can be paid via credit card. Invoicing is available for pre-approved accounts (contact us for details).

Are there any minimums or maximums for the survey size?

The maximum number of respondents in a given video survey is 100, while the minimum number is 5. We recommend 20-30 respondents for best results.

Where do the respondents come from?

We have recruited and curated our own panel of consumers from around the US. The panel composition mirrors the demographics of the US overall. Each panel member must go through a manual pre-screening process that includes a series of demographic questions along with a video articulation question to validate their demographic information and ensure they will provide quality replies to your questions.

Can I use my own respondents?

Yes! If you prefer you are able to use your own respondents instead of our panel. Simply setup your survey and then send your respondents the custom link we provide. The pricing to use your own respondents is 50% lower than the prices above due to the lack of a need to recruit or provide incentives (however, you can optionally have us manage incentives if you’d like)

How does payment/billing work?

If the total price of your video survey is below $1,000 we require full payment upfront via credit card. If it is above $1,000 we require a 20% deposit via credit card, with the remainder invoiced on “due on receipt” terms. If credit card payments are not possible for your organization, please contact us to get pre-approved for traditional invoicing.

Are there any setup fees or contracts required?

No. There are absolutely no setup fees, subscriptions and/or contracts required. Simply pay-as-you-go for each video survey you run. However, we do offer volume discounts for frequent users that pay for studies in advance. Contact us for details.

Questions?

Get in touch!